Blog

Zero Energy Home Prototype

Posted by on Oct 6, 2016 in Marketing | Comments Off on Zero Energy Home Prototype

Zero Energy Home Prototype

One of the best perks of freelance marketing is the opportunity to work with clients in different industries doing interesting things. For instance, it was a lot of fun learning about the prototype Zero Energy Home designed by Mark J. Leonardi Architect. Cool stuff!

read more

What I Learned from the #100HappyDays Challenge

Posted by on Aug 3, 2016 in Creativity, Photography | Comments Off on What I Learned from the #100HappyDays Challenge

What I Learned from the #100HappyDays Challenge

When I started the #100happydays challenge, it really had nothing to do with trying to be more happy. I’m naturally a glass-half-full type. I had been contemplating a #Project365 photography challenge, but that seemed so overwhelming. So a 100-day challenge with some direction seemed like a good place to start – and ending with a gratitude journal of photos was a nice incentive. So, here are a few things I learned. • On days with planned excursions it’s tough to choose just one photo to represent the day. • I enjoyed capturing...

read more

Camera Purse

Posted by on Mar 13, 2013 in Photography | 0 comments

Camera Purse

I’m so excited about my latest camera accessory purchase. While not as exciting as a new lens, it’s much more stylish. I’m supplementing my backpack camera bag with a much more fashionable alternative. After much research I went with Jo Totes Allison Teal Purse. I was very impressed with the processing side of the business – the order shipped the day after it was placed, and the bag was very well packaged. I haven’t brought it out on a shoot yet, but it does hold my SLR body with my 17-40mm EF lens attached, my 70-200mm EF lens, and...

read more

Memorable Ads

Posted by on Mar 13, 2013 in Marketing | 0 comments

Memorable Ads

Sometimes a commercial stays with you, often because it makes you feel good. Perhaps you’re thinking now of a long-ago Coca-Cola commercial or a Budweiser one? For me, the hundreds of thousands of bouncy balls in the Sony Bravia ad from 2005 comes to mind. I still remember that “fun” came to mind I first saw the ad –who doesn’t have fond memories of playing with those high-bouncing, hard-to-control, vibrantly-colored balls? And, importantly, their slogan of “Colour like no other” also stayed with me. But what sealed the deal for...

read more

Shower Ideas and Morning Pages

Posted by on Mar 12, 2013 in Creativity, Marketing | 0 comments

Shower Ideas and Morning Pages

There’s something about water’s ability to stir creative juices. My old boss and I would often start a sentence with, “Had a shower idea this morning…” and you knew whatever came next would be out of the box. I started swimming the past few years and have found that the pool has a similar effect for me. In the middle of laps I’ll often flush out a concept or direction that had been stumping me. Just last week my cousin Leslie Weeks Ochoa posted a blog post that listed another creative tool, Morning Pages. I’d never heard of...

read more

The Cobbler’s Child

Posted by on Mar 12, 2013 in Marketing | 0 comments

The Cobbler’s Child

We all know the saying the Cobbler’s Children Have No Shoes, when you’re too busy doing great work for others to tend to your own business. While my children will attest that’s not an issue on my photography front, it certainly has been for my Web site. I’ve had the same static design since I first went off on my own in 2002. Ugh. So after a WordPress class at the Cambridge Center for Adult Education, I’m finally launching my new site, and with it a new blog. I hope to not only talk about projects I am working on, but also things I...

read more