Marketing

Zero Energy Home Prototype

Posted by on Oct 6, 2016 in Marketing | Comments Off on Zero Energy Home Prototype

Zero Energy Home Prototype

One of the best perks of freelance marketing is the opportunity to work with clients in different industries doing interesting things. For instance, it was a lot of fun learning about the prototype Zero Energy Home designed by Mark J. Leonardi Architect. Cool stuff!

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Memorable Ads

Posted by on Mar 13, 2013 in Marketing | 0 comments

Memorable Ads

Sometimes a commercial stays with you, often because it makes you feel good. Perhaps you’re thinking now of a long-ago Coca-Cola commercial or a Budweiser one? For me, the hundreds of thousands of bouncy balls in the Sony Bravia ad from 2005 comes to mind. I still remember that “fun” came to mind I first saw the ad –who doesn’t have fond memories of playing with those high-bouncing, hard-to-control, vibrantly-colored balls? And, importantly, their slogan of “Colour like no other” also stayed with me. But what sealed the deal for me was when I learned that this commercial...

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Shower Ideas and Morning Pages

Posted by on Mar 12, 2013 in Creativity, Marketing | 0 comments

Shower Ideas and Morning Pages

There’s something about water’s ability to stir creative juices. My old boss and I would often start a sentence with, “Had a shower idea this morning…” and you knew whatever came next would be out of the box. I started swimming the past few years and have found that the pool has a similar effect for me. In the middle of laps I’ll often flush out a concept or direction that had been stumping me. Just last week my cousin Leslie Weeks Ochoa posted a blog post that listed another creative tool, Morning Pages. I’d never heard of morning pages before – three pages of longhand,...

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The Cobbler’s Child

Posted by on Mar 12, 2013 in Marketing | 0 comments

The Cobbler’s Child

We all know the saying the Cobbler’s Children Have No Shoes, when you’re too busy doing great work for others to tend to your own business. While my children will attest that’s not an issue on my photography front, it certainly has been for my Web site. I’ve had the same static design since I first went off on my own in 2002. Ugh. So after a WordPress class at the Cambridge Center for Adult Education, I’m finally launching my new site, and with it a new blog. I hope to not only talk about projects I am working on, but also things I come across that spark my interest:  marketing,...

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